Nigeria is booming and there is a large Nigerian population in the UK, particularly in London.
Union Bank UK have a prime location in the City but not enough people
know about it.
We are charged with changing that.
We identified that Nigerians have big personalities and are proud of
their culture.
So we’re shouting our message ‘Union Bank is proud to be here’
via Taxis, press and online.
They love the campaign. We think it’s on the money.
