Department of Employment & Immigration – Labour attraction.
Alberta has the world’s second largest oil reserves. It’s rich and
investing heavily in public services and infrastructure. It needs people,
lots of them, particularly in all branches of healthcare.
Zinc was charged with driving interest in living and working in Alberta. Exhibition stands, brochures, off and online advertising, promo goods
and appointing and overseeing PR activities are just some of our tasks.
Before we started, awareness of Alberta was very low. Now it’s not.
Hits and time spent on the website increased spectacularly and direct response to ads reached an all time high.
